Domestic OLED Market Share Rapidly Increased

With the advent of the 5G era, people have more and more applications such as mobile video and games, and the requirements for screen display are also getting higher and higher, which promotes the development of OLED technology to a certain extent. At present, OLED panel has become the standard configuration of high-end mobile phones, and it is also a representative of high-end flagship products in the fields of TV, IT, VR/AR and so on.

According to Omdia statistics, by 2024, the global AMOLED market size is expected to reach 53.7 billion US dollars, an increase of 115.66% compared with 2019, and the market share will also increase to 41%. The market size and share of AMOLED panels will continue to increase.

In the field of OLED, South Korean manufacturers have taken advantage of their first-mover advantages in terms of technology and market. However, Chinese display panel manufacturers are rapidly catching up and have achieved good results in terms of technology, production capacity and market.

As early as 2020, JD.com conveniently passed Apple's rigorous testing, successfully entered Apple's supply chain, and supplied OLED panels for iPhone 12 and iPhone 13. Recently, it has been reported that BOE has won an order for the OLED screen of the iPhone 14 standard version, supplying at least 5 million units.

At present, BOE's flexible OLED products have basically completed the introduction of global mainstream brand customers, and the shipment volume continues to increase. BOE stated on the investor interaction platform that the company's annual shipment of flexible OLEDs is expected to reach 80 million pieces in 2022, and will quickly move towards the goal of 100 million shipments. At the same time, flexible OLED smartphones and high-end foldable mobile phone display products The shipment volume and shipment ratio maintained a rapid growth trend.

Visionox OLED products will also double their operating income in 2021, and their shipments will continue to grow. In the field of smart phones, we supply brand customers such as Honor, ZTE, Nubia, Lenovo, MOTO, and Xiaomi; in the field of smart wearables, we supply customers such as OPPO, vivo, Xiaomi, Fitbit, Huami, and Nubia. In addition, manufacturers such as TCL CSOT, Shenzhen Tianma, and Hehui Optoelectronics are also actively expanding investment, and OLED product shipments have grown rapidly.

According to data from the Korea Display Industry Association, the market share of Chinese panel makers in the global smartphone AMOLED panel market jumped from 1.1% to 13.2% from 2016 to 2020. According to Sigmaintell data, in the first quarter of 2022, mainland Chinese manufacturers’ OLED panel shipments reached 33.5 million units, a year-on-year increase of 24.7%, accounting for about 23.9% of the global market share, a year-on-year increase of about 6 percentage points.

Industry insiders pointed out, "With the continuous improvement of domestic flexible OLED technology and the continuous enhancement of the comprehensive strength of domestic flexible panel manufacturers, more international companies will purchase Chinese OLED panels, and Chinese panel factories will also deeply participate in the competition of the global industry. middle."